Moves That Make You Look As Good As You Say You Are…On Camera
Video profiles are emerging as a necessary tool to complement resumes and pre-screen for interviews in job searches. They are also effective business preview tools for potential client and partnering considerations. Amateur antics and editing typical of public video posts are poor reflections of the quality of your experiences and capabilities.
Just as with your written resumes or CVs (curriculum vitas), school applications, or business proposals, you must convey a level of professionalism about you and your organization in your video profiles.
To project your professional work ethic and capabilities into your video profiles:
- Prepare ahead of time what you will say on camera, yet avoid memorizing a script. The camera—regardless of whether it is a personal videocam or a professional studio camera—“picks up” your every facial expression and nervous tick. When you memorize and try recalling what you’ve memorized, your face reveals your attempts at recollection and betrays your calm on camera.
- Research your audience and prepare your presentation according to their norms and needs. You write your resumes and prepare for your in-person interviews by tailoring your presentations to the specific job or industry to which you seek opportunities. Do the same for your video profile. The words you use, the approach you take, and your personal presence will most likely differ for a creative environment from a “downtown formal corporate” environment.
- Look and sound professional. Even creative or “laid back” casual work environments need people who communicate well, exhibit socially-acceptable behaviors, get along with their colleagues, respect those who earn respect, and produce for the good of the organization as well as themselves. You must convey you are the person who—or your organization is the organization that—can do all of this. You have to convey these messages in the first few seconds of your video profile. Groom and dress appropriately. Speak clearly. Use words well and avoid jargon and slang. Look at the camera as if you are looking at a person in front of you. Let your personality come through while maintaining a level of respect for whomever watches your video.
Your video profile may be viewed by people worldwide. You never know when it is being viewed and by whom. Make yourself look and sound your best on every video so that you are congruent with what you say you can do and who you say you are in print and in person.
UPDATE: Here’s an example of how to use your video profile. While this one is professionally recorded it represents what you can do with a blank wall, sign or poster for your background, some simply-stated furniture, and a readily-available digital camera on a tripod or table stand.