Business Cards – Do Yours Say “You”?
Practically every motorcycle owner who purchases a bike from a dealer finds a way to personalize their machine. Some can afford only handlebar fringe or a unique saddlebag to separate themselves from the other factory-made bikes of the same model. Others essentially strip their bikes and create new ones.
Your business card is your means for personalizing your brand and stating your uniqueness. You can express your true personality or create a virtual business identify through your business card. Here are three tips to make your cards more effective.
- Your card should bear your name, position in the organization, the business name and logo, address, and information about how to contact you. If space is extremely limited, a web URL and phone number are more important than an address as you can place detailed contact information on your web site.
- Use a standard size business card – 2 inches by 3.5 inches. If your card is too large to fit a card case it will end up in the back of a drawer on in the trash. Think about how many cards you receive in the course of conducting your business and what you do with them!
- Use card stock on which people can write notes. Gloss finishes and colors are expressive and memorable, but recipients like to be able to add their own notes directly on the card to better remember you. If you use a gloss finish, do so on the card front and leave the back “writeable”.
The purpose of a business card is to introduce yourself and invite communication with the person to whom you give your card. Make your business card clear, memorable, and informational.